LifeLock Inc. (NYSE:LOCK) is an American identity theft protection company based in Tempe, Arizona. The company offers the LifeLock identity theft protection system, which is intended to detect fraudulent applications for various credit and non-credit related services. In 2015, it was ordered to pay $100 million to settle Federal Trade Commission contempt charges for failing to protect consumer information and deceptive advertising, the largest monetary award obtained by the Commission for an enforcement action.
LifeLock was co-founded in 2005 by Robert J. Maynard and Todd Davis. Amid controversy, Maynard left the company in 2007. In December 2008 LifeLock entered into an agreement with TransUnion, one of the three main credit bureaus, to automate the process of alerting customers of potential unauthorized access via their credit reports. LifeLock acquired ID Analytics following a round of funding in March 2012. ID Analytics operates as a wholly owned subsidiary of LifeLock.
The 2007 LifeLock 400 is the 29th race in the 2007 NASCAR season and the third race of the ten in the 2007 Chase for the NEXTEL Cup Championship Series. The event, held at Kansas Speedway in Kansas City, Kansas, was run on September 30, 2007.
The new title sponsor of the race was LifeLock, a company that sells products that are designed to protect consumers from identity theft. It replaces ConAgra Foods, which had sponsored the race since 2003 under the Banquet brand name.
With a lap of 30.846 seconds at a speed of 175.063 mph, Chase driver Jimmie Johnson scored his second consecutive pole. "Rocketman" Ryan Newman was to have been alongside him, missing the pole position by .30 thousandths of a second, but his lap was disallowed after failing post-qualifying inspection. Out of his typical fashion of starting in the back, Matt Kenseth qualified a very uncharacteristic third. Of note, Scott Riggs posted his best starting spot this year in fourth, and all three Michael Waltrip Racing cars made the race. Points leader Jeff Gordon started fifth, Emporia native Clint Bowyer started 11th, and defending winner Tony Stewart started 20th.
The 2009 LifeLock 400 was the fifteenth points race in the 2009 NASCAR Sprint Cup schedule. Held on Sunday, June 14 at Michigan International Speedway in Brooklyn, Michigan, it was the first of two races sponsored by the internet protection service LifeLock, the other being the LifeLock.com 400 at Chicagoland Speedway on July 11.
No one can see into my mind,
I can't express my true thoughts to anyone,
Life is like a lock on my mind,