Levi Strauss

Levi Strauss (/ˌliːvaɪ ˈstraʊs/, born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-American businessman of German Jewish descent who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.

Origins

Levi Strauss was born in Buttenheim, Germany, on February 26, 1829, in the Franconian region of Bavaria, Germany, to an Ashkenazi Jewish family. He was the son of Hirsch Strauss and his second wife Rebecca Strauss. At the age of 18, Strauss, his mother and two sisters traveled to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.

Business career

Levi's sister and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky, and sold his brothers' supplies in Kentucky. In January 1853, Levi Strauss became an American citizen.

The family decided to open a West Coast branch of the family dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent the family and he took a steamship for San Francisco, arriving in early March 1853, where he joined his sister's family.

Claude Lévi-Strauss

Claude Lévi-Strauss (English /klɔːd ˈleɪvi ˈstraʊs/;French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theory of structuralism and structural anthropology. He held the chair of Social Anthropology at the Collège de France between 1959 and 1982 and was elected a member of the Académie française in 1973. He received numerous honors from universities and institutions throughout the world and has been called, alongside James George Frazer and Franz Boas, the "father of modern anthropology".

Lévi-Strauss argued that the "savage" mind had the same structures as the "civilized" mind and that human characteristics are the same everywhere. These observations culminated in his famous book Tristes Tropiques that established his position as one of the central figures in the structuralist school of thought. As well as sociology, his ideas reached into many fields in the humanities, including philosophy. Structuralism has been defined as "the search for the underlying patterns of thought in all forms of human activity."

List of minor planets: 22001–23000

Levi Strauss & Co.

Levi Strauss & Co. /ˌliːvaɪ ˈstraʊs/ is a privately held American clothing company known worldwide for its Levi's /ˌliːvaɪz/ brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located at Levi's Plaza in San Francisco.

Organization

Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), headquartered in San Francisco; Levi Strauss Europe (LSE), based in Brussels; and Levi Strauss Asia Pacific, Middle East and Africa (LSAMA), based in Singapore. The company employs a staff of approximately 16,000 people worldwide.

Levi Strauss (disambiguation)

Levi Strauss or Levi-Strauss can be: