Leo Burnett

Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

Biography

Leo Burnett was born in St. Johns, Michigan, on October 21, 1891 to Noble and Rose Clark Burnett. Noble ran a dry goods store and as a young man, Burnett worked with his father, watching Noble as he designed ads for the business. After high school, Leo went on to study journalism at the University of Michigan and received his bachelor's degree in 1914.

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This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Leo_Burnett

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Famous quotes by Leo Burnett:

"To swear off making mistakes is very easy. All you have to do is to swear off having ideas."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
"What helps people, helps business."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"There is no such thing as a permanent advertising success."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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PLAYLIST TIME:

Labrinth

by: Labrinth

(oh baby, oh oh baby)
(oh baby, oh oh baby)
Cowgirl, cowgirl why'd you leave me high and dry
You had a heart but then you put a hole in mine
Listen
I wanna break down
You don't understand the damage you've done now
Let me remind you that
I had a heart and you came inside
Turned the whole place upside down
Now I'm going out of my mind
Rocking chair, mental asylum
Everyone dressed in white
I really think I lost it this time
Yeah, I wanna break down
You don't understand the damage you've done now
Let me remind you that boys don't cry
Isn't it clear that I need treatment?
Oh baby, oh oh baby
Oh baby, oh oh baby
All day all night, see I could go from dusk till dawn
Thinking about how you left me crushed and torn
I wanna break down
You don't understand the damage you've done now
Let me remind you that
I had a heart and you came inside
Turned the whole place upside
Now I'm going out of my mind
Rocking chair, mental asylum
Everyone dressed in white
I really think I lost it this time
Yeah yeah, I wanna break down
You don't understand the damage you've done now
Let me remind you that boys don't cry
Isn't it clear that I need treatment
Cos I'm inside it
The membrane eh
So crazy
You make me yeah
I'm inside it
The membrane eh
Look what you
Created
And I'm inside it
The membrane yeah
So crazy
You make me yeah
I'm inside it
The membrane yeah
Look what you
Created
Far into ...
Look what you did..
Ohhh Ohhh
Look what you did..
My baby oh no no..
Isnt it clear that I need treatment?
Treatment
Eh eh eh I need treatment
Waoh oh oh oh
I'm going out of my mind
Rocking chair, mental asylum
Everyone dressed in white
I really think I lost it this time
Yeah yeah, I wanna break down
You don't understand the damage you've done now
Let me remind you that boys don't cry




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