Lego

Lego (/ˈlɛɡoʊ/) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects such as vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's "world's most powerful brand".

History

The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt, which means "play well". In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". These bricks were based in part on the Kiddicraft Self-Locking Bricks, which were patented in the United Kingdom in 1939 and released in 1947. Lego modified the design of the Kiddicraft brick after examining a sample that they received from the supplier of an injection-molding machine that Lego purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

Lego (disambiguation)

Lego is a line of toys produced by the Lego Group consisting of interlocking plastic blocks.

Lego or LegOS may also refer to:

Company

People

Places

Art, entertainment, and media

Films

Music

Albums and soundtracks

Songs

Toys

Video games

Software

List of Lego video games

Since 1997, 57 video games based on the Lego construction system have been released. After the first game, Lego Island, developed and published by Mindscape, The Lego Group opened publishing subsidiary Lego Media to further release Lego-themed games based on their production line. In 2005, Lego Videogames licensed Giant Interactive Entertainment to publish from that point on, which is was then bought by Traveller's Tales and became TT Games Publishing. TT Games Publishing has since licensed several properties for use in their video games, including Star Wars, Batman and Rock Band, among others. In 2007, Traveller's Tales bought developer Embryonic Studios, reforming it into TT Fusion. Traveller's Tales and subsidiaries were bought-out by Warner Bros. Interactive Entertainment on November 8, 2007, who are now in charge of the publishing.

Original games

Licensed properties

All games based on licensed properties were developed by Traveller's Tales and TT Fusion, and are being published by Warner Bros. Interactive Entertainment since 2007.