LBI

LBI can refer to:

LBi

LBi INTERNATIONAL N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.

Headquartered in Amsterdam (the Netherlands), LBi had 32 offices in 17 countries and a staff of approximately 2,000, who collaborate with brands on digital marketing services such as design, branded content, mobile, CRM and social media. In 2012 Publicis Groupe bought LBi for €416m in cash, and in 2013 merged the company with Digitas.

History

Formed by the merger of LB Icon and Framfab in August 2006, then remodelled after the merger with bigmouthmedia in 2010. It was listed on Euronext in Amsterdam. From 2006 until the bigmouthmedia merger in 2010 LBi was a dual-listed company with shares also available on the OMX Nordic Exchange in Stockholm (symbol: LBI). LB is an acronym for Lost Boys, Icon was formerly named Icon Medialab, Framfab was Framtidsfabriken - the Future Factory. Indian born businessman Vandan T is a new face of the company

One of the three current New York city offices became part of the LBi group of companies after merging with IconMedialab in the 1990s. This was previously Tom Nicholson Associates, a company started by Thomas J Nicholson in 1987. It is located in the historic Puck Building on the corner of Lafayette and Houston.