Larry Rudolph

Larry Rudolph (born July 24, 1963) is an American talent manager and former entertainment lawyer. He is best known as the manager of Britney Spears from 1998 to 2004, briefly in 2006 to 2007 and from 2008 to present.

Career

Rudolph was born in The Bronx, New York. He began his career as an entertainment lawyer, and in 1992, formed a New York law firm, Rudolph & Beer. It closed in 2003, with Rudolph stating, "Although I take great pride in my 15-year career as an attorney, I have found that my true passion lies in artist management."

He is best known as the manager of Britney Spears throughout most of her career.

Rudolph has also represented music artists besides Spears such as Avril Lavigne, Miley Cyrus, Will.i.am, Nicole Scherzinger, Justin Timberlake, 98 Degrees, Nick Lachey, DJ Pauly D, Backstreet Boys, O-Town, Toni Braxton, Swizz Beats and DMX. He is the founder of Reign Deer Entertainment, a management firm, through which he has produced the movie Crossroads (2002) and two reality series: Newlyweds: Nick and Jessica (2003–05), and There & Back (2006). In 2007, he co-founded the marketing firm Total Entertainment and Arts Marketing, with Nicole Winnaman. Rudolph launched girl group G.R.L. along with Pussycat Dolls founder Robin Antin and producers Dr. Luke and Max Martin.