Landrush period

A landrush period is the time during which domain names are available for registration, usually to a closed group (usually through a premium price), to entities that do not own a trademark in the name they wish to register, for example generic terms like loan or car, and thus would not qualify for registration during the sunrise period. Orders may or may not be treated on a first-come-first-served basis. This period follows the sunrise period just after the launch of a new top-level domain or second-level domain during which, for example, owners of trademarks may register a domain name containing the owned mark, but a landrush period precedes a period of general availability, when any qualifying entity can register any name on a first come first-served basis.

Launch Phase

As launches occur, gTLDs will follow a cycle of different launch phases. All launch phases start with the Sunrise Period, there is flexibility with the other stages.

Sunrise Period

The Sunrise period is often a 30-day (or longer) phase during which trademark owners can purchase domain names before they are offered to the general public. This period of time allows for companies to keep the domain name associated with their brand before someone can publicly purchase the domain. Often domains such as info, mobi, pk, and eu are picked up by companies during the sunrise period that proceeds the larger landrush period. In order to participate in the sunrise period, one has to be a registered trademark holder with the Trademark Clearing House. The allowance of time for each registered domain name in the sunrise period is two years. After that, the trademark holder needs to reclaim their domain.