Labello

Labello is a brand of lip balm stick. It is produced by Beiersdorf AG in Germany and Austria. The labello lip care sticks are also sold under the name Labello Nivea, Liposan and Nivea Lip Care. Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.

The word "labello" comes from the Latin words "labium" ("lip") and "bellus" ("beautiful").

History

In 1909, Dr. Oscar Troplowitz created a lip caring balm. The brand was introduced in Germany and later in Switzerland and Austro-Hungary. At that time, the products were sticks wrapped in paper that had to be applied with a finger. In 1911, a new sliding case made of tin was introduced. This turned out to be a rather successful approach. During the First World War, the shortage of the tin resources caused the production of tin packaging to be stopped. However, refills that could be inserted in the existing tubes were available in the market.

In 1922, the packaging was replaced with a light Aluminum stick, which made it easier for the consumer to carry it around. This was also a success. By 1935, Labello was made available in markets of over thirty countries. During the Second World War, Labello products were again in extremely short supply as Aluminum was almost unobtainable until the end of the war.