La Salle 56

La Salle TV is a Public, educational, and government access (PEG) cable television station that offers an Educational-access television channel run by La Salle University and carried within Philadelphia’s city limits on the Comcast Cable system. The station reaches over 300,000 homes and attempts to serve the La Salle University community and its neighbors with educational and entertaining programs. The station also serves as a hands-on teaching facility for students interested in the communication field. In 2009, La Salle 56 officially changed their name to La Salle TV due to a recent agreement with Verizon to carry the Student television station.

La Salle University gained the cable channel in 1991 as part of the franchise agreements between cable providers and the city of Philadelphia. Although originally operated by the Academic Computing and Information Technology Department, the Student television station was transferred to the Communication Department in July 1997, allowing the station to use the department’s technical facility and access more students majoring in communication.

La Salle

La Salle, LaSalle or Lasalle may refer to:

Places

Canada

France

Haiti

Italy

United States

LaSalle (automobile)

LaSalle was a brand of automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio.

Like Cadillac, the LaSalle brand name was based on that of a French explorer, René-Robert Cavelier, Sieur de La Salle.

General Motors companion marque strategy

The LaSalle had its beginnings when General Motors' CEO, Alfred P. Sloan, noticed that his carefully crafted market segmentation program was beginning to develop price gaps in which General Motors had no products to sell. In an era where automotive brands were somewhat restricted to building a specific car per model year, Sloan surmised that the best way to bridge the gaps was to develop "companion" marques that could be sold through the current sales network.