LFC TV
LFCTV (Liverpool F.C. TV) is the dedicated official channel for English football club Liverpool Football Club which launched on 20 September 2007. It was formerly offered as part of the Setanta Sports package, but is currently a stand-alone channel.
The channel has also always been broadcast live on the club's official website as part of the e-Season Ticket subscription, the site's premium content offering.
On 28 October 2014, LFCTV launched in HD on channel 455. At the same time, it became a premium channel.
History
Following its entry into the UK sports market, Setanta Sports offered to create dedicated sports channels for numerous football clubs. These included LFCTV plus Arsenal TV, Celtic TV and Rangers TV, which operated in a similar manner to the existing and independently operated MUTV and Chelsea TV. Setanta declined to put a value on each of the initial three-year deals, but included rights payments from Setanta to each club, as well as payments for a package of marketing and promotional rights.