KZZA

KZZA (106.7 FM, "La Bonita 106.7") is a radio station broadcasting an Regional Mexican format. Licensed to the suburb of Muenster, Texas, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KKDL. The station is currently owned by Liberman Broadcasting. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.

History

Early beginnings

The station's roots began at 106.5 as a "great oldies" station with the call letters KXGM until 2001 when it moved to 106.7 and was sold to Entravision. However in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years. So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7 KDL, "The Dance Leader" and later, "The Texas Party Station").

The "Casa" era

In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full time.