KVGS

KVGS is a commercial radio station located in Meadview, Arizona, broadcasting to the Las Vegas metropolitan area on 107.9 FM. KVGS airs a hot adult contemporary format branded as Star 107.9, airing a mix of 1990s to 2010's pop and rock hits. The station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is southwest of Lake Mead in Arizona.

History

The station is licensed to Meadview, Arizona with its transmitter just outside Dolan Springs, Arizona. The station has a full-power class C transmitter, and a 2,500 watt booster on The Stratosphere Casino in Las Vegas, Nevada to help fill in the signal in metro Las Vegas.

Under former ownership of the locally based Desert Sky Media (which also owned KOAS, then a smooth jazz station), the station was "V-108", launched in 2002 at first as a Rhythmic Top 40 formatted station. Months later, due to a fierce competition with heritage KLUC and the newly launched KVEG, it shifted to an Urban Adult Contemporary format and carried the Tom Joyner Morning Show and the Michael Baisden show. It was moderately successful but it only lasted for three years. Riviera Broadcast Group acquired both KVGS and KOAS from Desert Sky, and flipped KVGS in October 2005 to an alternative-based radio station (with a slight lean towards adult album alternative) "AREA 108" ("AREA 107.9" as of October 2007). In September 2009 it re-branded again as 107.9 THE ALTERNATIVE.