KTXX-FM

KTXX-FM (104.9 FM, "The Horn") is an American radio station licensed to serve the community of Bee Cave, Texas. The station broadcasts a sports format to the Austin, Texas area, and is the flagship station of the Texas Longhorns. The Genuine Austin Radio outlet broadcasts at 104.9 MHz with an ERP of 3,200 watts. Its transmitter is located in Bee Cave, Texas, and the station has studios along Loop 360 in Southwest Austin.

History

The station was the original home to "Digital 104.9" with the callsign KXXS. In February 2007, that format and callsign moved to 92.5, to make room for rhythmic contemporary station KXBT as Beat 104.9. This was the third incarnation of "The Beat", as it originally launched on 104.3 in 1998 as KQBT, although it later adopted the KXBT calls on the same freqency after a six-month format hiatus there. The format moved from 104.3 due to a change in ownership when Entercom sold that frequency to Univision, only in the interim after CBS Radio (formerly Infinity Broadcasting) sold it to Entercom. The staff and lineup from "The Beat" was still intact, even though new owner Entercom indeed let them go and was hired by Border Media Partners (BMP).