KTFM

KTFM (94.1 FM, "Energy 94.1 ") is a Rhythmic contemporary radio station serving the San Antonio area. The Alpha Media outlet operates at 94.1 MHz with an effective radiated power of 40 kW and its city of license is Floresville, Texas. Its studios are located in Northeast San Antonio, and the transmitter site is in south Bexar County near Poteet, Texas.

History

KTFM was originally a move-in, where in 1991 it had a Tejano format as KRIO ("94.1 K-RIO"), KRIO started out as a Texas Music Station then flipped to Country. The country format was short lived and lasted no longer than 8 months. This was during the Gillespie Broadcasting days which had a LMA with KONO AM/FM. but by September 1998 they would flip to Regional Mexican as KLEY ("La Ley 94.1"). On January 7, 2005 BMP would revive the KTFM calls after it acquired KLEY from Spanish Broadcasting System.

When KTFM was revived, its name was "Jammin' 94.1" and its focus was on Rhythmic Oldies and it did well in the San Antonio Arbitrons. But as the rating faded, KTFM shifted to a Rhythmic AC direction by adding more current product and putting less emphasis on older material to keep up with the changing musical taste along with the (mostly female) 25-44 and Hispanic demographics KTFM targets in the San Antonio radio market. By November 2008 KTFM began shifting to a Rhythmic contemporary direction and was added to the BDS Top 40/Rhythmic reporting panel.