Kruidvat is a Dutch retail, pharmacy and drugstore chain specialised in health and beauty products, which also has branches in Belgium.
The first Kruidvat was opened in 1975 by Dick Siebrand. In addition to Kruidvat itself, Kruidvat Holding also owned ICI Paris XL and Trekpleister in the Netherlands and Belgium. It also holds 50% of Rossmann in Poland, Hungary and the Czech Republic in addition to Superdrug in the United Kingdom. Kruidvat Holding was sold to the Hong Kong company A.S. Watson in 2002 for €1.3 billion. Kruidvat's headquarters is located in Renswoude with its main distribution centre in Heteren.
Don't make it look so easy
Faking a smile as you walk away
From everything that you once loved
And everything you've ever dreamed
Don't let them choose your path
Stand up stay strong
This is a fight you cannot lose
Don't back down now
This is who you are
[Chorus:]
Staring in the mirror
What is it you see?
An unfamiliar face
Full of insecurities
It's time to find yourself
It's time to find your way
Stand up stay strong
You're on your own two feet
Don't back down now
You've already come this far
Don't ever back down
They took advantage for so long
This is where it ends
You're in control of your own fate
Your destiny is in your hands
You were never as weak as they thought
You will always be stronger than them
[Chorus]
Stand up stay strong
Stand up stay strong
Take this chance to live your life
Take this chance to finally be free
[Chorus]
Take this chance to live your life