Kantar Group

Kantar, based in the United Kingdom, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines. Eric Salama is the current Chief Executive Officer.

Kantar, now known as the Data Investment Management division of WPP, reported revenue for the year ended 31 December 2013 of £2,549.7m

Millward Brown

Millward Brown, was founded in Warwick, England in 1973 and acquired by WPP Group in 1990. Millward Brown is a global research agency specialising in advertising, marketing communications, media and brand equity research. Millward Brown works across a range of industries and categories, and has a number of specialist practices: BPRI Group(a global practice specializing in B2B research), Dynamic Logic (measuring the impact of digital marketing effectiveness), Firefly Millward Brown (Millward Brown's global qualitative network), Millward Brown Vermeer (Millward Brown's strategy consultancy practice), and the Neuroscience Practice.