Know Your Meme
Know Your Meme (KYM) is a website and video series which uses wiki software to document various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases, internet celebrities and more. It also investigates new and changing memes through research, as it commercializes on the culture. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network. Know Your Meme includes sections for confirmed, submitted, deadpooled (rejected), researching, and popular memes.
Website
The Know Your Meme project started in September 2007, as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes. Created by Kenyatta Cheese and Andrew Baron, "meme experts" in white lab coats used a scientific laboratory metaphor for analyzing and deconstructing the top memes of the day; anyone with an account could use the website to explore and contribute to meme research. At the end of 2008, after more than a year of growth, Rocketboom released an expanded database with Jamie Wilkinson as the lead developer. As of August 2015, the database contained more than 2,300 entries of "confirmed" memes.
