Kleenex

Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used as a genericized trademark, especially in the United States, the name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Kleenex products are manufactured in 30 countries and sold in more than 170 countries. Such Kleenex brands include VIVA, Cottonelle and Huggies.

History

Kleenex was the first Western facial tissue, introduced in 1924 and originally marketed as a way to remove cold cream or makeup (it had been in use for centuries before in Japan; see History of facial tissue for details). It was a disposable substitute for face towels or cotton wool. In 1925, the first Kleenex tissue ad was used in magazines showing "the new secret of keeping a pretty skin as used by famous movie stars...". A few years after the introduction of Kleenex, the company's head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief. By the 1930s, Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its use as a disposable handkerchief replacement became predominant. In 1943, Kleenex began licensing the Little Lulu cartoon character to popularize the brand.

LiLiPUT

LiLiPUT were a Swiss female post-punk band active from 1978 to 1983, initially known as Kleenex.

History

The group formed in Zurich in 1978 under the name Kleenex, with a line-up of Regula Sing (vocals), Marlene Marder (Marlene Marti, guitar), Klaudia Schiff (Klaudia Schifferle, bass, vocals), and Lislot Ha (Lieselotte Hafner, drums). After releasing an EP in Switzerland, the band were signed by Rough Trade Records and released their debut single "Ain't You" in November 1978. In early 1979, Sing joined the Mo-dettes, and was replaced by Chrigle Freund. who was later replaced by Astrid Spirit (Astrid Spirig).

Second single "You" was their last under the Kleenex name as the threat of legal action by Kimberly-Clark in 1979 prompted a change of name to LiLiPUT (Kleenex being a proprietary brand in Switzerland). The band released two further singles, both of which were hits on the UK Indie Chart, before releasing their first, self-titled album in 1982.

A second album, Some Songs, was released in December 1983, by which time the band had split up.