KFRH

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.

History

Before 102.7 (1999–2009)

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH (which was KSTJ at the time) moved to the 102.7 frequency as a result. It had also debuted a 1980s rock format which carried moderate success, but in 2005, KMZQ-FM 100.5 (now KXQQ-FM, a news-talk radio station) debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 1980s formats in general Beasley decided to move KFRH back to a Hot AC format, thus once again featuring a Hot AC format targeted at KMXB 94.1. On September 14, 2007, the station rebranded as "Fresh 102.7." The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5, 2007. Even though KFRH stayed hot adult contemporary; Mediabase had it on the hot AC panel before shifting to contemporary hit radio.