Kenny Ortiz
Kenneth "Kenny O" Ortiz (born November 10) is an American record executive, songwriter, record producer, and is currently the CEO of World Trade Entertainment. Widely known as the driving force behind SWV, because he signed the group, picked their hits, got heavily involved in their creative process for original songs, remixes, mixes, collaborations, and last but not least established their vibe and brand. Ortiz is also known for discovering Pharrell Williams and Chad Hugo also known as the Neptunes, whom Ortiz signed to EMI to their first production and writing deal. Ortiz would A&R the unreleased compilation album which featured Charlie Wilson and Joe StoneStreet (the first member of Blackstreet) which subsequently led to Kelis's signing and recording. It was Kenny Ortiz's idea to make Pharrell and Chad to change their production name to the Neptunes (the name they went by as a group, which was later changed to N.E.R.D).
Ortiz's A&R and promotion skills have been instrumental in bringing numerous music figures across multiple genres to multi-platinum sales, including but not limited to SWV, Anita Baker, Keith Sweat, Neptunes, BeBe Winans, CeCe Winans, Ryan Toby, Mantronix, Simply Red, The Cure, Ten Thousand Maniacs, Tracy Chapman, Martha Wash, and MC Hammer.