KCVR-FM (98.9 FM) is a radio station licensed to Columbia, California, USA. The station is currently owned by Entravision Holdings, LLC.
The station was assigned the call letters KAGF on 1993-12-17. On 1994-09-30, the station changed its call sign to KTDO, on 2000-03-10 to KTDZ, then on 2001-12-17 to the current KCVR-FM.
KCVR (1570 AM) is a radio station broadcasting a Spanish CHR format, simulcasting KCVR-FM 98.9 Columbia, CA. Licensed to Lodi, California, USA, it serves the Stockton/Modesto area. The station is currently owned by Entravision Holdings, LLC.
On September 16, 1948, the Federal Communications Commission authorized KCVR to increase its power from 250 W to 1 KW (daytime). The station was licensed to Central Valley Radio Company.
In the 1960s, KCVR adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish-only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays).