KBLR-FM (97.3 FM) is a radio station broadcasting a country music format. Licensed to Blair, Nebraska, USA, the station serves the Blair and Fremont areas with fringe coverage to the northern Omaha metro area. The station is currently owned by Steven W. Seline, through licensee Walnut Radio, LLC. Sister stations are KHUB and KFMT-FM, both licensed to Fremont, Nebraska.
Prior to its flip to country, KBLR had an urban contemporary format and used a translator in Omaha at 107.7 to simulcast the station up until 2006, when then owner Waitt Omaha, LLC launched Rhythmic Top 40 KOPW at 106.9.
(KBLR's logo under previous "Country 97.3" branding)
KBLR is a Telemundo owned-and-operated station serving Las Vegas, Nevada, which is owned by NBCUniversal Owned Television Stations. Located at digital channel 40, its transmitter is located in Las Vegas on Black Mountain.
During the unofficial first year (1988–89) of broadcast, KBLR aired ethnic-oriented programming and African, Asian and Latino musical footage constantly, though the TV Guide listed other programming, such as G.I. Joe and B movies.
In 1993, Summit Media put together a partnership group to purchase KBLR Television, channel 39. This failing television station became a success under the experience and direction of Mr. Gentry, as he built and developed, the first full-power Spanish language television station in Las Vegas.
On February 23, 2005, NBC bought Telemundo affiliate KBLR from Summit American (formerly Summit Media also owns KQLL, KJUL) for $32.1 million. The sale was completed on May 24, 2005.
In August 2008, KBLR confirmed reports from the Las Vegas Sun and announced at the city council meeting that its studio facility would be moving to Neonopolis on Fremont Street, which is part of the Fremont Street Experience. The station's studios was first occupied on January 20 with full completion on Feb. 22, 2009. KBLR began broadcast operations from the new facility at 4:45 am on February 22, 2009.