KYYI

KYYI (104.7 FM), branded as "104.7 The Bear", is a radio station serving Wichita Falls, Texas, and vicinity with a classic rock format. It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media. KYYI's transmitter is located northeast of Electra in northwestern Wichita County.

The station is an affiliate of the Dallas Cowboys radio network.

History

In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" competing with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.

A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".

Current on air line up

John Boy & Billy 6am-10am (syndicated from WRFX) Tim "The Mac" McMillin 10am-2pm Keith Vaughn 2p-7pm Bob Ray weekends