KYBG

KYBG (102.1 FM) is an classic hits formatted radio station owned by Third Partner Broadcasting and serving the Lafayette and Lake Charles area.

History

102.1 signed on in 1991 as Acadia Parish-focused KBAZ with a country format. In 1994, 102.1 changed calls to KSIG-FM and became a simulcast of Adult Standards sister station 1450/KSIG, which lasted until April 10, 1997 when the signal was upgraded to 50 kW and entered the Lafayette market. Upon the upgrade, the station took on the KQIS call letters and switched to adult contemporary as "Kiss 102.1."

Since the initial upgrade into the Lafayette market, KQIS has shifted its format several times. In 1998, KQIS dropped the "Kiss" brand and became Soft Rock 102.1 with the same adult contemporary format. Later that year, 102.1 was upgraded once more to 100 kW, extending coverage west to Lake Charles and became a hybrid Adult Contemporary-Smooth Jazz "102.1 Kiss FM." In October 2000, KQIS became one of the first stations in the United States to launch an 80s Oldies format, which lasted until late 2001, when newer music was mixed in to shift the station's format to Hot AC.