KXSC (FM)
KXSC (104.9 FM) is a radio station based in Sunnyvale, California, serving the San Francisco Bay Area. It is owned by the University of Southern California and airs a classical music format.
KXSC broadcasts in HD.
History
KXSC (104.9 FM) began in 1961 as KHYD, a 3,000 watt station operating from a house on Mowry Avenue in Fremont, California. The station call letters changed to KFMR in 1964. Under new ownership in the early 1980s, KFMR aired a religious format, but in 1983, it became Spanish-language KDOS.
By December 1983, the station adopted KBRG, call letters that had been abandoned by another station earlier that year. The station continued the Spanish-language music and variety format, and the Oakland Athletics baseball games in Spanish, with Amaury Pi-Gonzales as announcer. The station was still licensed to Fremont, California.
On December 31, 1997, in a three-station frequency swap, KBRG moved to 100.3 and 104.9 became KUFX.
In August 1998, the station's owners (Jacor) changed the format to modern adult contemporary and the call letters to KLDZ. Six months later, the format and call letters were changed to new wave music/alternative rock classics KCNL, which was switched to alternative rock on January 15, 2001.
KXSC (AM)
KXSC (1560 AM) is the student-run college radio station at the University of Southern California. Listeners can tune in via the internet at KXSC.org/listen, and at 1560 AM in the area immediately surrounding USC's campus. KXSC provides original programming 24 hours a day, seven days a week. The station also provides students with the opportunity to work at a college radio station and learn the basics of the music industry.
KXSC—over 200 members—is entirely composed of student volunteers. KXSC is made up of 34 staff members, around 70 DJs, and over 100 interns. A General Manager oversees six main departments: programming, music, concerts, promotions, operations, and sales. In addition to working for one or more of these departments, staff members must work at least two hours per week in the studio during their scheduled office hours.
History
KXSC traces its roots to the original KUSC, which was operated by students starting in 1946. Eventually, KUSC transitioned to classical programming and moved off-campus in the mid-1970s.
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