KWYD

KWYD (101.1 FM) is a radio station broadcasting a Rhythmic Contemporary format. Licensed to Parma, Idaho, USA, the station is currently owned by Impact Radio Group.

History

The station was assigned the call sign KMCL on 1989-09-26, and on 2007-12-07 became Adult Contemporary KMXM.

The station was sold in early 2008 to Impact Radio Group, and later moved the station into the Boise radio market on October 31, 2008. It flipped the format to Rhythmic Contemporary, along with picking up the call letters KWYD. It also increased its power to 100,000 watts, giving the station better coverage in the area. KWYD is also Idaho's first ever Rhythmic-formatted station.

According to PD Mickey Fuentes in an interview for the Idaho Statesman, "This radio station is here because we saw a need for it in the market." He went on to say that "We looked around and said, 'Where's the opportunity here?'" Fuentes later added "All we're doing is trying to reflect the audience," and cites that the station received over 160,000 to 170,000 text messages per month for music requests and contests since its debut.