KUPL

KUPL (98.7 FM) is an American commercial broadcast radio station based in and licensed to Portland, Oregon, playing Country Music. Its studios are located in downtown Portland, and its transmitter is in Portland's west hills. The station is owned by Alpha Media and is one of two Country stations in the Portland Market. The other being 99-5 The Wolf.

History

KPOJ/The Golden Sound/98-FM

KUPL began on June 6, 1948 as KPOJ-FM on 98.7 MHz. It was owned and operated by the Portland Oregon Journal. It moved to 98.5 FM on March 27, 1964. On August 15, 1968, KPOJ-FM changed call letters to KPOK-FM and was branded as "OK Stereo 98". On January 24, 1972 KPOK-FM switched to oldies as "The Golden Sound". On June 18, 1973 KPOK-FM changed their format from oldies (as "The Golden Sound") to beautiful music as "98-FM" and on July 11, 1973 and changed its call letter to KUPL-FM.

K98/98-7 KUPL/The Bull

On March 16, 1984, after 10 years as a Beautiful Music station, KUPL dropped the format and switched to its current country format as "K98, Continuous Hit Country". Later the station would be known as "Couple 98". On September 4, 1997, KUPL-FM moved from 98.5FM to 98.7FM. Over the course of the next decade the station would rebrand various times including "98.7 KUPL" and "New Country 98-7 KUPL".