KUPB is a Spanish-language television station in the Midland/Odessa, Texas area owned by Entravision and affiliated with Univisión. The station commenced broadcasting on analog channel 18 on July 31, 1998. KUPB would move to digital broadcasting on June 12, 2009 at 9:00 AM, "flash-cutting" to digital channel 18 after a temporary (3 minutes) signal outage. (KUPB was granted a construction permit after the FCC finalized the DTV allotment plan on April 21, 1997; as a result, the station did not receive a companion channel for a digital television station.) KUPB moved to high definition (1080p) at 10 AM on May 3, 2010.
In 2013, KUPB added a secondary station, KUPB DT2, and began airing ZUUS Latino on 18.2. In 2014 they would remove ZUUS Latino and switch it with LATV.
The station's digital channel is multiplexed:
Noticias 18 was launched on November 5, 2007 to provide news for the viewers in the Permian Basin (North America). KUPB previously was airing 2-minute newsbriefs since August 2003. On October 13, 2008, the name of the newscast was changed to Noticias Oeste de Texas
you gotta burn that building down i would love to see
that world come crasing down then the people under could
come crawling out see the sun for the first time
it would burn them without a doubt but that burn would feel so good,