Former U.S. SenatorErnest McFarland, author of the GI Bill, was awed by the new medium of television. With a few friends, he formed the Arizona Television Company and applied for a television station license with the Federal Communications Commission. KTVK signed on the air as Phoenix's fourth television station on February 28, 1955 – shortly after McFarland was elected governor of Arizona – immediately becoming an ABC affiliate. McFarland quoted that he chose the KTVK call letters "because TV will be our middle name."