KWKW

KWKW (1330 AM, "Radio Deportes") is an American radio station licensed to serve Los Angeles, California. The station is owned by Lotus Communications Corporation, through licensee Lotus Los Angeles Corp.

KWKW was one of the first Spanish-language radio stations in the Greater Los Angeles area. Currently, the station broadcasts an all-sports format as an affiliate of ESPN Deportes Radio.

History

KWKW is one of the oldest radio stations in Los Angeles, first signing on the air as KJS on March 10, 1922.

For decades, KWKW played various forms of Spanish-language music on AM 1300 from its studios in Pasadena, California. In 1989, KWKW traded licences and therefore frequencies with KAZN and this moved KWKW onto the 1330 frequency and moved its studios to Los Angeles. The station started to focus on Mexican regional music (including mariachi and banda) calling itself "La Mexicana."

In 2004, KWKW stopped playing music and began all-sports programming in an alliance with ESPN Deportes Radio, a brand of the ESPN sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.