KSSZ

KSSZ (93.9 FM) is a radio station broadcasting a talk radio format. Licensed to Fayette, Missouri, USA, the station serves the Columbia, Missouri, area. The station is currently owned by Zimmer Radio Group of Mid-Missouri.

History

The station was initially licensed to Boonville, Missouri, and featured a Soft Adult Contemporary format as "Lite FM 93.9." At the time, however, the station only broadcast with 6,000 watts. After upgrading to 25,000 watts, the station became known as "Lite 93.9" and "93.9 K-Lite" while still airing the same Soft Adult Contemporary format.

In 1996, the station adopted a Classic rock format, which was initially successful but a 1998 realignment of Zimmer Radio's Mid-Missouri stations sent much of the classic rock programming to co-owned KCMQ. At this time, the frequency became Adult Contemporary "Mix 93.9," still with the KLSC call letters.

Late in 1999, the station became "Kiss 93.9" and featured an oldies-heavy Soft Adult Contemporary format, adopting the KSSZ call letters. "Kiss 93.9" failed to gain traction in the market, largely due to a lack of promotion and the heavily-automated format, which utilized personalities recorded from Seattle, Washington.