KSGG (1230 AM) is an American radio station broadcasting a Sports format. Licensed to Reno, Nevada, it serves the greater Reno area. The station is currently owned by Americom Las Vegas Limited Partnership.
The station signed on the air in 1947 with 250 watts using callsign KWRN. The station announced as of March 18, 2013, it no longer offered progressive talk and changed its format to urban contemporary, branded as "Swag 104.9" and changed call letters to KSGG.
On March 24, 2014 KSGG changed their format to sports, with programming from Yahoo! Sports Radio.
On March 24, 2015, KSGG flipped to a country music format as "96.9 the Rodeo", with an FM translator on K245BV 96.9, with a focus on 1990s country.
Viva a vida
O teu sonho, tua fantasia
Viva sua vida
Eu vou na frente
Pra quebrar essa corrente
Que segura essa gente
Que não deixa ela crescer
Eu falo alto só pra ver se ela me escuta
É todo dia nessa luta
Mais um dia eu vou vencer...
O vento soprando em meu rosto
É bom...
No fim do horizonte eu vejo o sol
Você tem que deixar de mentir
Acreditar na cultura do nosso país
Pois aqui eu tenho a natureza,
Eu tenho a natureza
Eu sou congueiro, batuqueiro
Sou guerreiro, sou da Barra do Jucu...