KSCO

KSCO (1080 AM) is a radio station broadcasting a news/talk format located in Santa Cruz, California. It can be heard over much of Central California during the day. Since 1991, it has been owned by the Zwerling family. Both son Michael and mother Kay Zwerling take an active role in the station with the former regularly hosting the call-in show Saturday Special and the latter writing and voicing politically conservative commentaries on a variety of topics, especially politics and current events.

History

KSCO began life in 1947 in a distinctive art deco building, which was built for the station, and still broadcasts there today. The founder was Vernon Berlin. Years later he began KSCO-FM (99.1 FM), which had a beautiful music format.

In 1986, Vernon Berlin sold both KSCO-FM and AM to Fuller-Jeffrey Broadcasting which owned numerous stations around the country. The AM station went to an automated satellite format of adult standards and on March 10, 1987, KSCO-FM changed call letters and its format to KLRS (Colors) with a first in the world new-age music format. The Zwerlings acquired the AM station in 1991, and later acquired another local AM station, KOMY.