KOPW

KOPW is the callsign for the Omaha, Nebraska-based Rhythmic contemporary and Hip-Hop FM radio station "Power 106.9". It is owned and operated by NRG Media. Its studios are located on Dodge Street at 50th Avenue in Midtown Omaha, and its transmitter site is located southeast of Council Bluffs, Iowa.

History

The station was originally KOTD and had an adult standards format from 1992 to 1999, when it was sold to Waitt Media (later NRG Media), who in turn flipped the station to adult album alternative as KCTY ("106.9 The City"). On March 12, 2004, it flipped to All-80s as "Retro 106.9;" 14 months later, on May 26, 2005, at Noon, the station flipped to "106.9 Bob FM." The first song on "Bob" was "Get This Party Started" by P!nk.

In 2003, their sister station KBLR, which was an AC, began to target the market with an Urban Contemporary format as "HOT 107.7 & 97.3." The station, carrying a Hip Hop/R&B format, was signal-challenged from the start, since the 97.3 signal (licensed to Blair, Nebraska) barely covered the metro and the 107.7 frequency was a translator. Despite the coverage area, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr Morning Show during its tenure.