KMAK

KMAK (100.3 FM, "Radio Fiesta") is an American radio station licensed to serve the community of Orange Cove, California, United States. The station, established in 1990, is owned by founder Richard B. Smith and the broadcast license is held by KMAK-FM, LLC, a limited liability company wholly owned by Smith.

Programming

KMAK broadcasts a Spanish language Regional Mexican music format branded as "Radio Fiesta" to the greater Fresno metropolitan area. The station had previously broadcast a similar format under the "La Favorita" branding.

History

In June 1988, Richard B. Smith applied to the Federal Communications Commission (FCC) for a construction permit to build a new FM radio station. This station would broadcast on 100.3 MHz with 72 watts of effective radiated power from an antenna 632 meters (2,073 ft) in height above average terrain. The FCC granted this permit on March 10, 1989, with a scheduled expiration date of September 10, 1990.

The station was assigned the call sign "KMAK" by the FCC on March 23, 1989. Previously, this call sign had been assigned to Fresno-licensed 1340 AM {now KCBL), which featured now-legendary broadcasters Ron Jacobs and Robert W. Morgan in the mid-1960s, from its launch in 1953 until changing to "KKAM" in August 1988.