KLJA

KLJA (107.7 FM) is a radio station broadcasting a Spanish Adult Hits format. Licensed to Univision Radio in Georgetown, Texas, USA, it serves the Austin area. The station has a transmitter in Georgetown and has studios along MoPac Expressway in Northwest Austin.

History

Sign-On, Austin's Original Alternative

The station signed on the air In October 1991 as "107.7 K-Nack" KNNC, giving Austin its first commercial Alternative/Modern Rock-formatted station under the ownership of Rees-Slaymaker Radio Partnership. The station, always hampered by its relatively small 3 kW signal broadcasting from the far northeastern corner of the market, faced competition in 1995 when Sinclair Telecable launched 101X on its Austin rimshot, KROX-FM. At the time, KROX was licensed to Giddings and, while it broadcast with a full 100 kilowatts, its tower was located between Bastrop and La Grange and only provided listenable coverage to southeastern portions of the Austin market. In 1997, Sinclair (a Virginia-based radio operator, not to be confused with Sinclair Broadcasting) leased KNNC and began simulcasting 101X on 107.7 to supplement KROX's then-weak northern metro signal.