KLAD

KLAD may refer to:

KLAD (AM)

KLAD (960 AM, "ESPN 93.3 & 960") is a radio station licensed to serve Klamath Falls, Oregon, USA. The station, which began broadcasting in 1955, is currently owned by Basin Mediactive, LLC.

Programming

KLAD broadcasts a sports talk format including local and nationally syndicated programs, some sourced from ESPN Radio. The station broadcasts network sports updates every hour, with local sports updates every hour from 6:00 AM to 7:00 PM weekdays.

History

Launch on 900

This station launched in September 1955, broadcasting on a frequency of 900 kHz with 1,000 watts of power, daytime-only, as KLAD. Original licensee K-Lad Broadcasters was co-owned by C.E. Wilson, Phil Jackson, and Bill Hansen.

Move to 960

The station was sold to the similarly named KLAD Broadcasters in a transaction that was consummated on April 7, 1958. In 1959, the station moved to the current 960 kHz frequency and upgraded to 5,000 watts of power although it was still restricted to daytime-only operation. KLAD was acquired by Ogden Knapp, who also began serving as president and general manager of the station, on April 3, 1961.