KKMG

KKMG (98.9 FM), known as "98.9 Magic FM", is a heritage Top 40 (CHR) radio station located in the Colorado Springs-Pueblo radio market. The Cumulus Media outlet is licensed to Pueblo.

Magic FM is one of the most popular and recognized radio stations in southern Colorado.

History

KKMG signed on in 1983 and originally served only the Pueblo area. KKMG had a slightly different moniker calling itself "Magic 99," in spite of the fact it was on 98.9 and KVUU was on the 99.9 frequency.

In 1987 KKMG changed their moniker to "Magic FM," ending confusion between them and KVUU. In the fall of 1988 KKMG moved its office and studios into the Colorado Springs area. Around this time, direct competitor KATM also made a move into the city to compete with the CHR leader at the time KIKX. To coincide with the move to Colorado Springs, KKMG switched to a Churban format (CHR-Urban).

The new Churban format was an instant success, and KKMG would eventually force KIKX and KATM out of the CHR format. KKMG would move back to a CHR/Pop lean in 1994. In spite of its good ratings, KKMG lost money, and entered a Lease Marketing Agreement with Classic Rocker KKFM in 1991. KKFM's parent company Citadel Broadcasting then purchased KKMG a few years later. Citadel merged with Cumulus Media on September 16, 2011.