KFRH is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

History [link]

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH (which was KSTJ at the time) moved to the 102.7 frequency as a result. It had also debuted a 80s rock format which carried moderate success, but in 2005, KMZQ-FM 100.5 (now KXNT-FM, a news-talk radio station) debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 80s formats in general Beasley decided to move KFRH back to a Hot AC format, thus once again featuring a Hot AC format targeted at KMXB 94.1. On September 14, 2007, the station rebranded as "Fresh 102.7." The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5, 2007. Even though KFRH stayed hot adult contemporary; Mediabase had it on the hot AC panel before shifting to contemporary hit radio.

2009 format change [link]

On April 1, 2009, KFRH dropped its Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon". The station flipped to a Top 40 format branded as 102.7 Radio Now just before 2 PM MDT with a commitment to play 102 straight minutes of uninterrupted music. The first song played on 102.7 Radio Now was Akon's Right Now (Na Na Na). There are also two other commercial radio stations in the United States that are branded similar, those being WXRK "92.3 Now FM" in New York, and KAMP-FM "97.1 AMP Radio" in Los Angeles. The station plays music for 24 hours without commercial interruption. This was following the original campaign of playing "10,000 Songs in a Row". The station also claims to offer less commercials every hour than rhythmic contemporary competitor "98.5 KLUC".

The station switched to 104.3 from 102.7 on August 25, 2009. The station switched with sister Country station 104.3 The Coyote, which moved to the previous 102.7 dial. The station leaned to a more Rhythmic format when it was previously broadcasting on 102.7, but has now changed to a complete Top 40 format adding more artists like Linkin Park, The Fray, Nickelback, Boys Like Girls, Kings of Leon, Green Day, Miley Cyrus, Cobra Starship and Taylor Swift to compete with cross-town rival 98.5 KLUC, which also in 2008 leaned to a more CHR Top 40 format from previously broadcasting a Rhythmic format. Future plans also call for a call sign change, and on-air personalities will be added to the station.

HD Radio [link]

KFRH airs the adult contemporary format formerly featured on the main channel on its HD2 signal branded as " Fresh FM."

KFRH airs weather updates from the National Weather Service in Las Vegas, via the NOAA Weather Radio frequency on 162.55 MHz on its HD3 signal.

External links [link]

• Official Website
• Query the FCC's FM station database for KFRH
• Radio-Locator information on KFRH
• Query Arbitron's FM station database for KFRH

Coordinates: 35°58′01″N 115°30′07″W / 35.967°N 115.502°W / 35.967; -115.502