KFRC

KFRC may refer to:

KZDG

KZDG (1550 AM; "Radio Zindagi") is a radio station in San Francisco, owned by CBS Radio and programmed by Cinemaya Media. KZDG features talk and music programming targeted to the Bay Area's Indian population.

Format

Radio Zindagi started in 2011 on KZDG as a successful South Asian radio format, with concentration in Bollywood and Indian American affairs. The format has spread to the New York City and Washington, D.C. areas, and is also a syndicated format.

History

KSMO

The 1550AM frequency has been home to many call signs and formats since it signed on in 1947. The original format was classical music as KSMO (later KEAR).

KOBY

When the station was sold in 1956, following a brief period of being off the air, it flipped to Top 40 as KOBY. The station quickly went to the top of the local ratings. They also simulcast with their new FM station at 95.7. Soon, other stations in the Bay Area switched to Top 40, and with much deeper financial resources, and the owners of KOBY decided to sell. In order to inflate station revenues, they began programming heavy amounts of commercials. This move backfired, and potential buyers were scared away from the rapidly failing stations.

KFRC (defunct)

KFRC was a radio station in San Francisco, California in the United States, which made its first broadcast on Wednesday, September 24, 1924, from studios in the Hotel Whitcomb 1231 Market Street. KFRC originally broadcast with 50 watts on the 270 meter wavelength (equal to about 1110 kHz.), then moved to 660 kHz. in April 1927. As part of nationwide frequency reallocations on November 11, 1928, KFRC was moved to 610 kHz., where the call letters remained until 2005.

In addition, KFRC had a co-owned FM sister station, known as KFRC-FM, which operated on 106.1 MHz in the 1970s, and later began simulcasting on 99.7 MHz in 1991, and its format continued on 99.7 FM for a time even after the AM station was sold. The KFRC call sign was moved to KFRC-FM 106.9 on May 17, 2007. The famous callsign letters were sequentially issued, as was common when KFRC signed on the air in 1924. They did not stand for "Francisco" or "Frisco," nor did they stand for "Known For Radio Clearness," though this was the slogan used when the station first signed on with 50 watts of power. Broadcasts had been heard over a much larger area than had been anticipated. Other slogans KFRC used in its early days were "Keep Forever Radiating Cheer," "Keep Freely Radiating Cheer," and "Far Reaching Channel."