KFBT

KFBT (103.7 FM) is a radio station broadcasting a Rhythmic adult contemporary format. Licensed to Hanford, California, USA, the station serves the Visalia-Tulare-Hanford, Fresno area. The station is currently owned by iHeartMedia, Inc.. The station is also broadcast on HD radio. Its studios are located on Shaw Avenue in North Fresno, and the transmitter tower is south of Fresno near Caruthers.

History

The station currently known as KFBT broadcast at 103.7 FM. Originally known as KIOY "K-104," the station broadcast a Disco-leaning CHR format in the late 1970s from its studios in a vineyard between Fresno and, Hanford. In the early 1980s, the call letters were changed to KMGX, and the nickname "Magic 104" was adopted.

For much of the 1980s, the top-40 format of Magic 104 was more urban leaning than the format at rival KBOS, known at the time by the on-air moniker of "K-Boss 95". Playlists from 1985 show Sheena Easton, Prince, and Teena Marie getting heavy airplay at Magic 104, while KBOS was big on Billy Squier, Bruce Springsteen and David Lee Roth.