KDND

KDND is an FM radio station licensed to Sacramento, California at 107.9 MHz. It is owned by Entercom. KDND broadcasts a Pop Contemporary Hits format under the name 107.9 The End. KDND's current format debuted on July 14, 1998, when it changed formats from classic rock. Its studios are located in North Highlands (with a Sacramento address) and its transmitter is near Rio Linda.

The station is also one of three Top 40 stations competing in the Sacramento radio market, as it competes against another Top 40/CHR, KHHM (owned by Entravision), and Rhythmic Top 40 KSFM (owned by CBS Radio).

The station currently averages more than 550,000 listeners a day, more than any of its competitors in the Sacramento area.

History

KDND is the successor to KXOA-FM, which had been broadcasting since the late 1940s with various formats. On March 25, 1994, at 3 PM, the station flipped from adult contemporary to All-70's Hits as "Arrow 108." In 1996, Brown Broadcasting sold KXOA-FM to Entercom (which already owned KSEG and KRXQ). The station continued to program its previous “Arrow” format until July 14, 1998. The owners flipped the station to a CHR/Pop format, and changed the call letters to KDND. The station was named “The End”, apparently as a reference to the station’s 107.9 position on the FM dial. Entercom had started using the name previously, however, on KNDD/Seattle—also at "the end" of the FM dial, at 107.7 MHz.