KDMX

KDMX (102.9 FM), branded as "102.9 Now," is a radio station serving the Dallas/Fort Worth Metroplex in Texas. It is currently owned and operated by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014) and airs a hybrid Hot AC/Adult Top 40 format with a Top 40/CHR lean. The station's studios are located along Dallas Parkway in Farmers Branch (although it has a Dallas address), and the transmitter site is in Cedar Hill.

History

This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went dark a year later then returned to the airwaves in 1962. For that time, KQRO's format consisted mostly of classical and orchestral music. In 1965, the callsign was changed to KEIR with an unknown format.

In 1971, the call letters were changed once again to KDTX, this time with a religious format. 6 years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. The station enjoyed a loyal following until May 9, 1991, when KMGC began stunting with a series of formats ranging from rock oldies (as "Cool 102.9" on May 9) to country (as "Kickin' Country" on May 10) to an all-Beatles format (also on May 10), and then party cocktail noise on May 11 and May 12, before changing to its current callsign and settling on its long-running Hot adult contemporary format as "Mix 102.9" on May 13. In 1991, Nationwide Communications bought the station.