KCBD

KCBD is an NBC-affiliated television station serving the Lubbock, Texas metropolitan area. Owned by Raycom Media, its studios and transmitter are co-located in South Lubbock near the interchange of I-27 and Slaton Highway.

History

KCBD signed on the air on May 10, 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). For a short time thereafter, Jim Reese was a broadcaster on KCBD.KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. Bryant sold both KCBD and sister station KSWS-TV (now KOBR-TV) in Roswell, New Mexico to State Telecasting Company of Columbia, South Carolina in 1971. State Telecasting sold the station to Caprock Broadcasting in 1983.

KCBD was founded by a company controlled by Joe Bryant (owner of 1590 KCBD (AM) in Lubbock, and new shareholders consisting of local business owners. KCBD was spun off in 1971, changing names to KEND (at the then "END" of the dial. It is now known as KDAV Radio.

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