KBEQ-FM

KBEQ-FM (104.3 FM, "Q-104") is a country radio station that broadcasts in the Kansas City media market. Prior to adopting its "young country" format in 1993, KBEQ was Kansas City's sole Top-40 station. It also broadcasts in HD Radio. The station's studios are located at Westport Center in Midtown Kansas City, and the transmitter site is in the city's East Side.

History

Like many FM stations in the 1960s, KBEQ served as a counterpart to Mission, Kansas AM station KBEA (1480 AM). Starting in 1960, KBEY (as it was called at that time) played big band and easy listening music. In the late 1960s, the format switched to underground rock, playing primarily album cuts. On August 15, 1973, with the growing popularity of FM radio, KBEQ debuted their long-running CHR format as "Super-Q, Q-104", and gradually chipped away at AM powerhouse WHB's longtime popularity with the slogan "Super-Q plays favorites." Under the ownership of Mark and Connie Wodlinger, public service announcements were called "Q Tips."