KBBX-FM

KBBX-FM (Lobo 97.7) (97.7 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Nebraska City, Nebraska, United States, the station serves the Omaha and Lincoln metropolitan areas. The station is currently owned by Flood Communications of Omaha, LLC.

History

In 1999, KBBX Spanish radio was created in response to the rapidly increasing Hispanic population in Eastern Nebraska and Western Iowa.

The station quickly developed as a lifeline to Latinos providing music, news, sports, community and job announcements. In 2003, they became Nebraska’s first FM Spanish radio station and have continued to deliver tremendous results to our advertisers who desire to target the very lucrative Latino market.

In 2004, KBBX 97.7 FM Radio Lobo won the prestigious Crystal Award from the National Broadcasters Association for outstanding community service. Radio Lobo was the very first Spanish radio station in American history to win this award. Each spring and fall for the past 11 years, Radio Lobo coordinates and hosts Nebraska’s only Bilingual Latino Career Fair. Businesses and services that need to hire bilingual employees of all levels get to meet hundreds of bilingual Latinos looking progress in their careers.