KAMA-FM

KAMA-FM (104.9 FM, "104.9 Latino Mix") is a Latin pop radio station serving the Houston, Texas, USA area. The Univision-owned station is licensed to Deer Park, Texas, and is a class C2 FM (equivalent to 50,000 watts at 500 feet). Its transmitter was previously located on the Wells Fargo building (across the street from One Shell Plaza) in Downtown Houston. When it upgraded to a class C2 station, the transmitter was moved to the 315 North Ennis Street site of 102.9 KLTN & 1230 KCOH in Houston's east end. The stations studios are at the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).

Programming

Originally, KAMA was licensed to Rosenberg, Texas in the 1970s. It operated as KFRD-FM 105 with a country music format. 104.9 was the original FM sister to 980 KFRD (now KQUE).

104.9, since being owned by Univision, and it's Tichenor predecessor, has switched formats many times. 104.9 was once in simulcast with KQBU-FM as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, the first time since moving from Rosenberg, as "The House Party, 104.9" featuring a Rhythmic CHR format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City to the Wells Fargo building, 104.9 simply rebranded as "Party 104.9".