KAGS-LD

KAGS-LD (branded on-air as KAGS-HD) is the NBC affiliate for the Brazos Valley of Central Texas, licensed to Bryan. Owned by TEGNA, it is a sister station to KCEN-TV in Temple. Its studios are located on South Texas Avenue in Bryan, while its transmitter is located in the northern portion of the city. Some internal operations are handled at KCEN's studios outside Eddy.

Though identifying as a station in its own right, KAGS is a semi-satellite of KCEN. It clears all of KCEN's syndicated programming, but airs separate newscasts and commercials. KAGS serves the eastern portion of the Waco/Temple/Bryan market while KCEN serves the western portion. Both KCEN and KAGS are available on DirecTV and cable providers.

History

KAGS debuted on January 20, 2003 as KMAY-LP. The call letters were selected in honor of Frank W. Mayborn, who had founded KCEN in 1953. Previously, KCEN had operated a low-powered translator in the Brazos Valley on channel 62 for many years. KMAY was a straight simulcast of KCEN, with no local programming. It was upgraded to digital as KMAY-LD in 2009 and shortly afterward was sold to London Broadcasting along with KCEN.