K22JA-D was started in 1990 as K47DF by Paloma Broadcasting (which the Roman Catholic Diocese of Corpus Christi had a stake in). It started as an independent with general entertainment programming. KDF's big break came in 1993 when some high-profile syndicated programming such as Wheel of Fortune, Jeopardy!, and Oprah moved to the station after KRIS-TV dropped them in favor of other programming. Paloma also launched the station's two repeaters in order to improve KDF's availability in the fringes of the market. That same year, the cable wars between the big three affiliates of Corpus Christi were going on.