Just Born
Just Born is a privately held, family-owned, Bethlehem, Pennsylvania-based candy company that manufactures and markets a number of chewy candies including Mike and Ike, Hot Tamales, ZOURS, Teenee Beanee Gourmet Jelly Beans as well as Peanut Chews candies — and the iconic marshmallow candies, Peeps.
Marketing its products under the tagline "a great candy isn't made...it's Just Born," the company was ranked as the 10th largest candy company in the United States, as of 2013.
History
Russian immigrant Sam Born came to the United States in 1910. In 1916, Born was awarded the "key to the city" of San Francisco for inventing a machine that mechanically inserted sticks into lollipops.
In 1917, Born opened a small retail store in Brooklyn, New York. He displayed in his store window an evolving line of daily made candy, marketing its freshness with a sign that declared Just Born. The original company logo showed a baby resting in a candy measuring scale. Sam Born is also credited with the invention of chocolate sprinkles, known as "jimmies," and the hard coating on ice cream bars.